quality & integrity are at the heart of everything we have to offer. we value authenticity, empowerment, and happiness.

meet: natalie sams

FOUNDER + OWNER

“The loft is the manifestation of my dream and vision to bring intentional and specialized esthetics to men and women in our community. With an open concept treatment space, we invite professionals to collaborate and work together with a mindset of human connection, artistry, and presence with each and every guest.

Welcome to the loft; we are honored to be a part of your ultimate self-care destination.”

  • Mission Statement. Quality and integrity are at the heart of everything The Loft offers. We value authentic beauty, empowerment, and happiness.

    Continuous Improvement. Constant and continuous improvement and innovation are at the core of The Loft’s culture and success. We strive to be better versions of ourselves to grow professionally and offer the best possible services to our clients.

    We are a team. No matter your level in the company, you’re willing to contribute to get work done and support the team. No one is above lending a hand and ensuring success.

    Integrity. We believe in being honest with our clients and with ourselves to become the best people, co-workers, artists, and educators.

    Creativity. Our clients rely on our creative ability to receive highly customized services. We openly explain and communicate the process of each service and use keywords to explain each step.

    Artistry. Our work is our art. We want to apply attention to detail and pride to every client service and company event.

    Learning by experience is the way we grow. We should not fear failure if we are trying, learning, and moving forward. We continuously evolve and try new things, both personally and professionally.

  • "Natalie Sams, founder and owner of The Loft, the esthetics and self-care studio with locations in Federal Hill and Brewers Hill, gave us the low-down on how to get our skin clear, tight, and radiant before any event this year."

    BALTIMORE MAGAZINE FEATURE, 2023

    READ MORE

  • "The aesthetic and feel of my business has always been a priority to me and something I have enjoyed fine-tuning and building on over the years. Maya Angelou said it best: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel..."

    PLUSH + OAK FEATURE, 2023

    READ MORE

  • BEST OF BALTIMORE 2021 — Editor's Pick: SaunaFit for Relaxation Destination

    BALTIMORE MAGAZINE, 2021

    READ THE ARTICLE

  • "Before she even opened the salon, Sams had a vision for a loft-like space, which inspired the name. “I always had this idea that it would be open, sunlight would be coming in through the windows... it would be communal,” she [Sams] says."

    BALTIMORE BUSINESS JOURNAL, 2019

    READ MORE

  • BEST OF BALTIMORE — 2019 Readers Choice Winner — Lash and Brow Care

    BALTIMORE MAGAZINE, 2019

    SEE THE ARTICLE

  • "Sky-High Lashes: The Loft The Loft in Canton has pretty much established itself as the place for extensions. The space is beautiful, and owner Natalie Sams and her experienced team of technicians take their time, carefully placing each and every lash to give you so much length and thickness that you can throw your mascara in the trash."

    BEAUTY AWARDS, BALTIMORE MAGAZINE

    SEE THE ARTICLE

  • “We are in the human connection industry,” she [Natalie Sams] says. “It’s important for us to be intentional with our services and to customize them for each and every client. We think women should have the freedom to feel confident—whether that means working out, putting on a sexy outfit, or spending a little more time on your eyelashes, we fully support it.”

    BALTIMORE MAGAZINE, 2019

    READ MORE

faq

  • Visit our booking site for pricing + more in-depth descriptions of each service.

  • Glad you asked — we are proud to offer a monthly skincare membership! For more info, click here. We also offer series packs for skin treatments, such as HydraFacials + Clinical Peels, and Lash Extensions.

  • To schedule an appointment, please give us a call or book online.

    We do take walk-ins & same-day appointments - give us a call to check availability!

  • Should you need to cancel or reschedule, please notify us at least 24 hours in advance. We are happy to accommodate and reschedule your appointment to best suit your needs. Same-day cancellations and no-shows will result in a 100% charge for the services booked.

  • Brewers Hill: Metered parking is available right out front. There is also free street parking on S. Conkling and Fleet St. Refer to the confirmation email you received for instructions on entering the Brewers Hill Garment Building.

    Federal Hill: Metered parking is available right out front. Free street parking is available further up Light St towards Fort Ave. Free residential parking behind the loft (2hr limit).

    Visit our contact page for hours of operation and contact information.